Yellow Pages

It is interesting how the connection of ideas flows sometimes. I was looking this article about a beautiful tree-house and I could not image where the article was taking me.

Image from inhabitat.com
Image from inhabitat.com

Apparently Yellow Pages, only in USA, prints 500 million of directories a year and it has been estimated that these directories account up to a 5% of total landfill waste. That is crazy!

Some of us are so concerned about the construction waste and the consumption of energy in poorly designed buildings; but how easy would be to cut that 5% of waste? Or save the 9 million of trees harvested? Or all the clean water used along the production process?

Moreover, who really use those ‘books’? We have google now. I would propose that maybe older people keep receiving them, but after having asked for the new copy. I do not think that the majority of us use them any more, so let the people decide if they want them or not, and if they do, they just need to call and order a copy for free.

I believe that this would be a easy and quick solution but some people could argue: what would happen with all the jobs liked to that industry?

That is another story…Being sustainable is not easy!

Maybe a cradle to cradle thinking could help. Yellow pages as compost for our veggie patches?

Leave a comment